Charging up

The rebrand, to take effect in early 2022, will tie together Shell’s global charging offering under one identity.

“The upcoming brand change will help Shell to move our electric charging capability and offer from local to global; we will unify our brand, our people, and our capabilities across Europe, Asia and North America, ensuring we are better placed to provide our customers with the EV Charging solutions they need,” explained Roger Hunter, Vice President Shell Electric Mobility.

NewMotion’s CEO, Mel Lane, added: “The world is preparing for a massive uptake of EVs over the next decade. By 2030 it is expected that there will be at least 125 million plug-in vehicles on the roads, compared to just ten million today. This massive scale up demands an end-to-end approach to charging infrastructure to meet the driver needs. By making charging simpler and investing in smart technologies, we will help enable the mass adoption of EVs and to drive towards a low-carbon world.”

Shell Recharge Solutions will benefit from NewMotion’s expertise in home charging and roaming services and Greenlots’ expertise in charging networks and fleet services. Together with Shell Recharge’s public fast charging network this will create a simpler EV charging offering.